The Connection Between Your Website Design and Conversion Rates

For any online business, the one single metric that overrides all others in significance is conversion rate. Conversion rates mean business and you need to get a few things right before visitors begin to convert; these include content, SEO, social media, advertising, and website design. Let’s start by understanding the role read more


6 Reasons to Showcase the Human Side of Your Business on Social Media

Showcasing the human side of your business on social media pays, it gets you business and that is why businesses do it. In fact, at a basic level it is simply an extension of the idea that content has to be created primarily for a human audience and then for read more


What You Need to Know to Leverage the Future of Digital Marketing

The evidence pointing toward the emergence of consumers making the shift to mobile seems to mount with each passing day. According to data released by Gartner, downloads of mobile apps will increase to 268 million by 2017. Those downloads will generate a revenue exceeding $77 billion. Still not convinced that mobile read more