5 Rules for Using Push Technology to Your Advantage

If you are not using push technology to your advantage, chances are you’re missing an opportunity to reach your target audience. Email, though not obsolete, is so passé. With spam filters capturing many email marketing messages, and due to the sheer volume of emails received, many consumers are now immune read more


Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs

Over the past couple of years, mobile marketing has emerged as the game changer for businesses and consumers around the world. Related statistics present an impressive picture and lend credence to the assertion. The stats outlined below are key indicators of the direction the market is moving – trends that read more


Location Based Mobile Marketing WINS for Local Businesses

More than 75% of smartphone users make use of location-based services to gain information about businesses near their location. The exercise includes reviews of businesses, getting directions, calling the business and using the businesses’ mobile app. The objective of location-based marketing via mobile devices is to encourage these activities as read more