Author Archives: Brett Relander

About Brett Relander

Brett is a Digital Marketing Consultant and Founder with specialties in mobile marketing (apps & sites) and social media marketing. He is a featured contributor to Entrepreneur.com and SocialMediaToday.com as well as a speaker and small business advocate.

17Sep'15

The 4 Essentials of Video Content Marketing Success

As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun,  information, or is intended to be instructional, videos play a critical role in any brand’s marketing strategy. A report published by Demand Metric indicates that 70 percent of marketers read more

03Sep'15

3 Ways to Create Customer Experiences That Boost Sales

While it is always important for businesses to provide high quality products and services, customers frequently remember the details related to their customer experience far better than the actual product or service that they purchased. Even little details can enhance their overall experience and make a difference in terms of read more

28Aug'15

Psychological Marketing vs Social Media Marketing

Human psychology is not only fascinating, but it can also provide keen insight into how consumers make purchasing decisions. By understanding the triggers that encourage consumers to take specific actions, your brand can take advantage of the opportunity to boost your marketing campaign’s performance. Understand however that while psychology can read more