Category Archives: Mobile Marketing

Mobile devices are changing the way we look at the world, interact with friends, family, and businesses, and is quickly becoming the most powerful marketing medium on the planet. Are you using mobile marketing to succeed? Your competition is.

28May'15

How to Use Mobile Marketing to Generate Leads

Mobile marketing has completely revolutionized the world of marketing. Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity. While mobile marketing can include a variety of aspects, ultimately it means that users are able to enjoy a completely optimized, seamless experience on all their devices. Basically, read more

05Feb'15

5 Tips for Boosting your Mobile Marketing Platform

Consumers are using their mobile devices as their preferred platform for reviewing products and making purchases. If you are a bit behind in your mobile strategy, there has never been a better time to focus on this area of your marketing and ensure that your brand is positioned to be read more

22Jan'15

Why Lead Generation Remains a Challenge in a Mobile World

According to a recent report released by 360 Leads, lead generation remains the most significant challenge facing companies today. The report indicated that while more than 78 percent of organizations have engaged in lead generation programs throughout last year, only about 17 percent of these companies are actually meeting their read more

02Jan'15

There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015

Is your brand’s mobile marketing strategy ready for 2015? If not, it is time to begin preparing. According to MarketingProfs, mobile usage in the United States finally surpassed that of desktop use this year. The report went on to state that 60 percent of digital media time was spent on read more

18Dec'14

Cut the Competition Down to Size with Location Based Mobile Marketing

More than 75% of smartphone users make use of location based services to gain information about businesses near their location. The exercise includes reviews of businesses, getting directions, calling the business and using the businesses’ mobile app. The objective of location based marketing via mobile devices is to encourage these read more

11Dec'14

Mobile Marketing: How to Build Your List Using Simple Marketing Strategies

Here is a scenario to consider. Say you sent out a direct mail letter and 95% of the people who received it opened it and read it within 5 minutes. And say that those who responded to the letter did so in about 90 seconds. So what would you do? read more

04Dec'14

Guaranteed Ways to Lose Money with Mobile Marketing

There’s money to be made with mobile marketing. And forward thinking businesses are raking in the dough and registering double-digit growth in customer acquisitions through mobile marketing. But for every success story, there are tales of companies generating an average to downright disappointing response to their mobile marketing campaigns. What is read more