Category Archives: Social Media Marketing

Learn how to harness the power of social media marketing and drive social commerce for your business.


Psychological Marketing vs Social Media Marketing

Human psychology is not only fascinating, but it can also provide keen insight into how consumers make purchasing decisions. By understanding the triggers that encourage consumers to take specific actions, your brand can take advantage of the opportunity to boost your marketing campaign’s performance. Understand however that while psychology can read more


Are you Driving Away your Customers with Too Much Social Media?

In the last few years, social media has become increasingly vital to any successful marketing campaign. Companies are told repeatedly that they must create social media accounts and engage their customers to say ahead of the competition. While social media engagement is important to understanding consumer behavior, in some instances read more


How to Leverage the Power of Infographics on Social Media

Infographics have become an increasingly popular and powerful method for delivering vast amounts of data while generating incredible visibility. Considering that the human brain is able to consume visual content 60,000 times faster than text, it is little wonder that infographics are so powerful. Even more compelling is the fact read more


Social Media Hacks You Can Implement Right Now

Social media platforms such as Facebook, Instagram and Pinterest are slowly moving toward the concept of e-commerce integration. Savvy brands have already found creative workarounds that make it possible to hack social media sites to fuel their growth campaigns. Take a look at the social media hacks that you can read more


The Difference between Popularity and Influence in Social Media

Are you gaining influence or popularity among your user base? Is there a difference and if so, does it matter? Far too frequently, brands fall into the trap of thinking that the only thing that matters is the number of visitors they attract, which is not necessarily the case. You read more