Mobile Marketing

Imagine for a moment what business owners just 20 years ago would say if you told that they could send out targeted advertisements to a device that people held in their hands almost all day long. What if you took it one step further and told them it would even be possible to be able to identify when potential customers entered a set geographic area around their business, and then send them a message with a special offer or other incentive. They would undoubtedly be doubtful, but would absolutely want to get their hands on such a technology.

These, as well as many other, advanced mobile marketing technologies are available today, but many businesses are still sitting on the sidelines, using traditional marketing techniques. Mobile marketing really started becoming a mainstream advertising tool in just the past several years, with many individuals and businesses quickly taking full advantage of the impressive technology. If your business isn’t reaching customers through mobile based marketing, you are missing out on huge opportunities.

What Can Mobile Marketing Do?

In the simplest terms, mobile marketing is any sort of marketing or advertising which is directed toward mobile devices such as smart phones or tablet computers. This, however, really only scratches the surface of what people and brands can do with this type of marketing. The following are some of the many flexible options available to marketers today, and new services are being developed all the time:

  • SMS/Text Marketing – Sending text messages to customers can be extremely effective. Over 90% of text messages are read within three minutes of being received, which means companies will have almost instant access to their customers.

  • GPS Based Marketing – Most smart phones today have a Global Positioning Satellite (GPS) system build right in. It is possible for businesses to identify when people are near their store, and send them customized messages to attempt to bring them in.

  • Mobile Search – All the major search engines today take into account the physical location of the person doing the search. When brands optimize their web presence properly, they can show up when people search for terms related to their business from anywhere in the surrounding area.

  • Mobile Applications – Many companies today are creating their own apps, which can be downloaded onto most types of smart phones. They can then use these apps to make special offers, send out surveys, or provide any type of information to their customers.

Creating Customer Loyalty

Regardless of which type of mobile marketing strategies a company employs, it provides them with unprecedented access to their customers. A growing percentage of brands today don’t just want to get their name or products in front of customers, they want to build a relationship with them. using mobile marketing, brands can incorporate themselves directly into the lives of their customers in incredibly powerful ways.

When customers are regularly getting special messages, coupons and other information from a brand, they will become more loyal to that company. The business benefits both from the ongoing purchases that these customers make, as well as from the information they can gather from the customers on how to improve their products or services.

Without question, mobile marketing provides businesses with direct access to their customers in ways which wasn’t possible even just a short time ago. Companies that take advantage of this are seeing incredible success. If you haven’t started using mobile marketing, or you feel you’re not using it to its full potential, please contact and we can work with you to create a custom plan of action to help you benefit from this powerful marketing technology.